Brendan's Blog

Recently I had a seller that was going to potentially list their property with us.  Sadly, her ideas regarding the property value were not in line with reality, and we were unable to help her (she listed with a competitor, and the home is still on the market...).  One thing that really struck me was that she was insistent that we did not install a yard sign.  She found us on-line, and although I appreciated the fact that she recognized all that we do in terms on internet marketing, I was baffled by the idea that she resisted the idea of a sign.  With ALL that we do on-line these days, the hours we spend making sure that our listings get in front of the right audience, how could you have issue with the old fashioned yard sign?  They still make the phone ring, and right now, that's a pretty big deal.  I wish this seller and her agent nothing but the best, but we learned a very important lesson through that interaction...sometimes it is OK, or even beneficial to lose some business!  We try to do anything and everything in order to increase exposure for our listings, if the seller is fighting us, we just can't get it done.  Let them slow our competition down.